Leading Bollywood star and youth icon Imran Khan is now MTS’ Brand Ambassador! MTS has penned a multi-year partnership with the star. The move is designed to further strengthen connect and engagement with customers.
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With both MTS and Imran being game and norm changers, and keen ‘out-of-the-box’ experimentalists, the partnership is set to be a perfect match. MTS being the next generation digital brand with focus on data market plans to leverage Imran’s association through mass media, online space and a range of on ground initiatives across all key markets.
Imran is known to be extremely choosy in the kinds of brands he endorses and is excited to be a part of the 15 million strong MTS family. “What drew me towards a global brand like MTS was its energy and desire to connect and engage with people, especially the youth of India,” he said.
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