telecom-update

Imran will be new Brand Ambassador of MTS

Mon, 26 Dec 2011 09:54:46 +0100

Leading Bollywood star and youth icon Imran Khan is now MTS’ Brand Ambassador! MTS has penned a multi-year partnership with the star. The move is designed to further strengthen connect and engagement with customers.

With both MTS and Imran being game and norm changers, and keen ‘out-of-the-box’ experimentalists, the partnership is set to be a perfect match. MTS being the next generation digital brand with focus on data market plans to leverage Imran’s association through mass media, online space and a range of on ground initiatives across all key markets.

Imran is known to be extremely choosy in the kinds of brands he endorses and is excited to be a part of the 15 million strong MTS family. “What drew me towards a global brand like MTS was its energy and desire to connect and engage with people, especially the youth of India,” he said.

The energetic, ebullient MTS brand, ranked amongst the 100 most valuable brands in the world, has struck a chord with India’s Gen Next and will surely benefit from a vibrant and youthful Brand Ambassador like Imran Khan.

Infolinks Becomes First To Start Self-Service In-Text Advertising Marketplace

Sat, 01 Oct 2011 04:21:50 +0100

In the world of text advertisement Infolinks created the history by adding a page to text link advertisements, Always beinga step ahead the world’s fastest growing In-Text advertising network Infolinks announced the launch of the first and only Self-Service In-Text Advertising Marketplace . The new service allows advertisers to quickly and easily create an In-Text Advertising campaign, with various targeting options, in a matter of minutes. Each month, Infolinks delivers In-Text advertising campaigns across 250 billion pages of content reaching over 350 million unique visitors.Before this text links were fully dependent on advertsing network but now new service allows advertisers to quickly and easily create anIn-Text Advertising campaign.

Over the past few years, advertisers have been searching for new ways to expand their advertising investments beyond Google Adwords. In-Text Advertising – those double-underline links that upon hovering over a word open a small bubble with an advertisement inside – have proven to be a viable and cost-effective alternative.

According to Tomer Treves, Chief Marketing Officer of Infolinks - “Infolinks new self-service model now makes it easy for anyone familiar with Google Adwords to quickly launch anIn-Text Advertising campaign,”

Infolinks self-service In-Text Advertising Marketplace includes the following features:

    * User Friendly - Create an In-Text advertising campaign in minutes
    * Keyword Selection -Select and own your branded keywords across the Web
    * Keyword Bidding - Segment your geographic and vertical market budgeting
    * Advanced Optimization - Customize your reach and maximize ROI
    * Real-Time Reporting - Monitor and continuously improve your brand lift

This is a result of thinking out of box that Infolinks’ real-time contextual targeting matches advertisements to website content at the very moment the reader is engaged and receptive to the advertiser’s message. Infolinks In-Text advertisements are revealed only when the consumer hovers over a highlighted keyword in relevant content and opts-in to see the advertisements that interest them.By droping behind the competitive infolinks shows that it is always a step ahead.

About Infolinks

Infolinks is the fastest growing in-text advertising network. Since 2007, the company has connected tens of thousands of websites and advertisers worldwide. Infolinks utilizes innovative technology to guarantee its advertisers yield the optimal results and its publishers receive the highest revenue share. The Infolinks Pay Per Click Advertising platform enables advertisers and website owners to benefit from contextual In-Text advertising directly. For more information Publisher or Advertisers can visit www.infolinks.com or www.facebook.com/infolinks

MTS India Creates History; Brings World’s First CDMA EV-DO Rev. ...

Thu, 01 Sep 2011 12:17:15 +0100

MTS has been credited for several industry firsts that have put us a ‘Step Ahead’ of our competition. Adding another first to its list, MTS today created history by bringing the world’s first CDMA EV-DO Rev.B Phase II network to India.

With this launch the company has taken a giant leap in providing a significantly enhanced customer experience. The next-gen EV-DO technology will deliver uninterrupted streaming of online movies and videos, high speed downloads, online gaming without any lag.

The network will be rolled out in a phased manner with Jaipur being the first city in India to have the advanced Rev.B Phase II network. This will then be followed by top metros and other key cities in India.

This historic announcement was done at a special launch event in the presence of James Person, Chief Operating Officer – CDMA Development Group (CDG), Dr Avneesh Agrawal, President - Qualcomm India & South Asia and Vsevolod Rozanov President & CEO MTS India.

The event also saw unveiling of MBlaze Ultra – a special Hi-Tech dongle capable of speeds of 9.8 megabytes per second to experience the full power of CDMA EV-DO Rev.B Phase II.

CDMA EV-DO Rev.B Phase-I network is present in several countries across the world including Japan, Norway, Indonesia, Sweden, South Korea and Ukraine among others. However, MTS India is credited to be the first telecom company in the world to commercially launch the CDMA EV-DO Rev.B Phase II network.

This state-of-the-art network technology presents a great opportunity for MTS to offer a far more evolved set of value-added services. This has also clearly gives us an edge as it raises the bar for other telecom operators to follow suit and to revolutionize the mobile broadband experience for their customers.

Keep Chatting Throughout The Night, Courtesy Airtel

Sun, 28 Aug 2011 09:18:16 +0100

Airtel for the first time ever has introduced an offer which will take your expectations by leaps an bounds.

For the very first time Airtel is giving away the freedom to talk non-stop throughout the night.

Now talk your heart out with your loved ones all through out the night. Make some special chats and get along into those long romantic hours.

The offer has been introduced in Haryana circle only.

Now Airtel customers can enjoy absolutely unlimited On-Net calling to all local Airtel numbers absolutely free of cost.

The pack comes at Rs. 39 and has a validity of 30 days. All local on-net calls made between 11pm – 6am will be absolutely free.

MTS Joins Hands With UNICEF In India’s Fight Against Polio

Sun, 28 Aug 2011 09:18:40 +0100

After creating awareness against Polio in Bihar, Kolkata and Delhi, MTS continues its endeavor to strengthen the crusade for Polio eradication. Empowering people with information, MTS has once again tied up with India Unite to End Polio Now (IUEPN), as its communication partner to spread awareness about Polio across Delhi NCR and Haryana.

The latest IUPEN campaign saw innovative use of space on Gurgaon’s first door-to-door CNG-run, GPS enabled three- wheeler service- Radio Tuk Tuk. More than 50 Tuk Tuks with MTS branding and Polio eradication messages would ply within Gurgaon to spread awareness about the cause.

These specially branded Radio Tuk Tuks were flagged off today from Leisure Valley, Sector 29, Gurgaon by KV Ramachandra, Executive Director – Corporate Sales and Rod Curtis, Communication for Development – Specialist, Polio Eradication Unit, UNICEF India.

IUPEN, supported by UNICEF, is working towards immunizing all the children below five years of age during the upcoming Pulse Polio drive on August 28^thin Delhi NCR and Haryana.

While the Polio virus seems well contained within communities with not a single case reported in Haryana for over a year, the big concern now is of migrant populations who lead nomadic lifestyles. Containing and monitoring the virus among these communities is a challenge. Special initiatives through audio-visual publicity equipment especially at the bus stands, railway stations and traffic light will be used to spread awareness about the campaign.

As communication partner for the program, using the power of mobile technology, MTS will be sending SMSs to all its subscribers across Delhi NCR and Haryana, creating awareness for Polio eradication and notifying them about Polio Rounds on August 28^th 2011. The SMS would read: "Polio Abhiyan 28th Aug - Polio ka koi ilaaj nahi, 2 boond har bar hai bachav sahi’, ‘Pehle 5 saal, mere bachhon ko 2 boond har bar" (There is no cure for Polio except the 2 drops of vaccine every time. For the first 5 yrs, 2 drops of vaccine every time)

Health organizations across the world have been working hard toward their goal to eliminate Polio worldwide by 2013, making it the second communicable disease to be eradicated after smallpox.

Polio is close to being eradicated in India with a marked decrease from 42 cases in 2010 and 741 polio cases reported the year previously.

Nations are considered polio-free only after going three years without an outbreak, something that requires constant vigilance. New epidemics can flare up quickly. To counter it, information and awareness on prevention, especially in the impoverished communities are the key essentials, especially in the monsoon season, when water-borne transmission is highest.

MTS LAUNCHES WORLDCUP RECHARGE OF RS 252

Mon, 21 Feb 2011 09:17:14 +0100

CRICKET MANIA IS ON AND TO MAKE IT MORE EXCITING, MTS HAS LAUNCHED A NATIONAL WORLD CUP RECHARGE FOR ITS EXISTING AND NEW PREPAID SUBSCRIBE.

BENEFITS
MRP - Rs 252
TALKTIME – Rs. 100 (MAIN)
TALKTIME – Rs. 200 (PROMO, VALIDITY –30 DAYS

ADDITIONAL BENEFITS
CUSTOMER WOULD GET FREE SMS (LOCAL+NATIONAL)….COUNT OF SMS WILL BE EQUIVALENT TO TOTAL RUNS SCORED BY INDIA ON MATCH DAY
VALIDITY – 7 DAYS

OFFER APPLICABLE ONLY ON PREPAID MOBILE

Offer Start Date: 19th Feb 2011

MTS expands its High speed Data Footprint in North and south India

Mon, 31 Jan 2011 13:16:57 +0100

Having recently crossed the nine million customer mark, MTS is further gaining momentum with the expansion of its High Speed Data Services across India. The company already addresses over 92% of data potential in the country.
As part of the Data centric – Voice enabled strategy; MTS today launched its high-speed mobile broadband service, MBlaze, in nine towns of Karnataka. With Bhadravati, Bijapur, Gadag-Betigeri, Gangawati, Gulbarga, Hassan, Raichur and Shimoga now added to the list, the current MBlaze footprint stands at 25 towns across the state. It is also significant to note that MTS now provides High Speed Mobile Broadband services in 54 towns across the South Indian states of Karnataka, Tamil Nadu and Kerala.

Meanwhile similar expansion was also rolled out in Rajasthan, where MBlaze was launched in Alwar, Bhilwara, Ajmer, Bikaner, Kankroli, Banswar, Rajnagar. This latest roll out extends the current MBlaze footprint to 15 towns across the state. MTS plans to leverage this growth potential in data. It already provides High Speed Mobile Broadband services in over 100 cities across India, including the top five metros.

Uninor Intros ROAM FREE Offer for Mumbai Customers Traveling To Gujarat

Mon, 31 Jan 2011 13:19:34 +0100

Uninor Mumbai customers who frequent Gujarat now have another reason to rejoice as the operator announced a first of its kind new roaming plan for them today.

Called ‘Roam Free’ the plan will enable Uninor customers from Mumbai to enjoy FREE Roaming when they visit Gujarat; there will be no Incoming call charges i.e. All Incoming calls will be FREE whille Raoming in Gujarat telecom circle, and all outgoing calls and SMS will be charged at a flat rate of 50p/per min.

Being a fast-growing business destination, Mumbai sees a lot of people traveling to Gujarat for business on a daily basis. By introducing this free inter-circle roaming plan, Uninor aims at making movement of its customers to Gujarat hassle-free.

Reliance To Launch 3G Mobile Services in Himachal and Rajasthan

Sun, 30 Jan 2011 14:34:44 +0100

Reliance Communications (RCOM), India’s single largest dual technology telecom operator geared up to launch its 3G Mobile and Data Services in Himachal Pradesh and Rajasthan telecom circles.

Reliance has demonstrated its 3G capabilities in both telecom circles and announced that it will launch its commercial 3G Mobile and Data service along with Video Calling facility in 14 cities of Himachal Pradesh circle namely Shimla, Solan, Baddi, Nalagarh,Mandi, Paonta Sahib, Kullu, Palampur, Hamirpur, Kangra, Dalhousie, Dharamshala and Una within 7 days.

While 3G service in 12 cities of Rajasthan circle including Jaipur, Jodhpur, Kota, Bikaner, Ajmer, Udaipur, Sri Ganganagar, Bhiwadi, Alwar, Pilani, Pali and Bhilwara will be available in next 25 days.

Airtel Launches 3G Mobile and Data Services

Tue, 25 Jan 2011 14:47:03 +0100

India’s largest Mobile Service Bharti Airtel today announced the launch of its 3G service in India – bringing the airtel Internet experience on 3G first to Karnataka – its largest circle by revenue market share. airtel is targeting to launch in all 13 3G license circles by March 2011.Airtel today announced the launch of 3G Mobile and Data Services in Bangalore – Karnataka.

The 3G Data offerings announced by Airtel is not attractive as Pan India 3G Mobile service provider BSNL/MTNL offering with their commercial 3G services in more than 700 cities across India.
Airtel introduced various 3G data plans starting from Rs. 9 but there is no Unlimited 3G data plan launched by the operator. The Airtel GSM 2G Plan and customer can clubbed 3G data plans as their needs and suitability.

Airtel also launched 3G Data Packs as follows :Rs. 9 for 10 MB, validity 1 day

Rs. 45 for 40 MB Validity 3 days

Rs. 60 for 65 MB, validity 3 days

Rs. 103 for 100 MB, validity 30 days

Rs. 200 for 250 MB, validity 30 days

Rs. 450 for 600 MB, validity 30 days

Rs. 750 for 2 GB, validity 30 days.