Leading Bollywood star and youth icon Imran Khan is now MTS’ Brand Ambassador! MTS has penned a multi-year partnership with the star. The move is designed to further strengthen connect and engagement with customers.

With both MTS and Imran being game and norm changers, and keen ‘out-of-the-box’ experimentalists, the partnership is set to be a perfect match. MTS being the next generation digital brand with focus on data market plans to leverage Imran’s association through mass media, online space and a range of on ground initiatives across all key markets.

 

Imran is known to be extremely choosy in the kinds of brands he endorses and is excited to be a part of the 15 million strong MTS family. “What drew me towards a global brand like MTS was its energy and desire to connect and engage with people, especially the youth of India,” he said.

 

                  The energetic, ebullient MTS brand, ranked amongst the 100 most valuable brands in the world, has struck  a chord with India’s Gen Next and will surely benefit from a vibrant and youthful Brand Ambassador like Imran Khan.